Paula Quinn Literacy
This little project grew out of a discussion with a friend changing direction. Having decided to start working for herself after years delivering in the public sector, she wanted to use her decades long experience to tailor teaching methods and help teachers and students alike.
We brought the idea of literacy, to read and write, down to its simplest visual representation, a pencil.
The identity is simple, direct, engaging and playful just like the techniques employed by the company.