GMG, a leading supplier of branded products, commissioned us to re-design their brand identity. The request was to create a logo that instantly communicated a clean solid trustworthy company. For years their previous identity was not communicating very well with it’s audience. This winning concept uses their initial M to create overlapping arrows, reflective pointing their customers in the right direction. Coupled with the brand message 'We've got your name on it' the new brand has already struck a cord with their target audience.