Project Description

Corporate Identity, Art Direction, Livery, Shop Fit, Interior, Graphic & Print Design

About The Project

As Northern Ireland's Largest independent franchisee, McBride Retail strive to stay at the forefront of customer and retail experience. To that end they approached Nine874 to create a series of new identities for in store concessions and collateral to accompany them.

The first to launch was Prime, a name that was settled on after intensive research, the identity and associated materials all form part an new brand strategy that will take place in a 12 month roll out.